Project Description

Vehicle Service & Warranty Lifecycle Roundtable
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About the Speaker

Brian Crossin

Academy Instructor
National Automobile Dealers Association

Brian brings 21-plus years of fixed operations experience to NADA. Before joining NADA he was involved in all aspects of dealership parts operations, including 12 years in parts management. Brian’s passion for teaching, mentoring and process improvement led him to NADA. He is certified in change management and as a Master Trainer by the Association for Talent Development. Brian currently facilitates Fixed Operations 1—Parts Department.

About the Session

Creating Fresh Prospects and Loyalty with an Exceptional Warranty Experience

  • Driving service retention: Focusing on customer experience
  • Challenging the service model for warranty repairs
  • Leveraging data aggregation for predictive maintenance and repairs
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