Vehicle Service & Warranty Lifecycle Roundtable

About the Speaker


MR Insights

Mike is the President of MR Insights, where he helps to drive change within manufacturers and suppliers who are frustrated with their current warranty operations and processes.

Mike Roberts worked for Ford Motor Company for over 33 years until he elected to retire in 2015. During his career with Ford he worked with Ford and Lincoln dealerships in 4 different regions of the U.S., assisting with customer service activities and helping dealers in their warranty administration. He led many different, ground-breaking projects within Ford, including leading the initiative to automate Ford’s field organization and helped launch and run Ford’s dealership distance learning network.

Mike has been involved in many different facets of warranty within Ford, including analytics, dealer measurement and reporting, dealership warranty management, counseling and auditing. For 8 years he was Ford’s Global Warranty Strategy Manager and the business lead supporting Ford’s initiative to modernize, globalize and standardize their warranty transactional systems and processes. The ONE Warranty Solution (OWS) is currently being rolled-out to dealers world-wide.

Mike is a member of the Automotive Industry Actions Group (AIAG), instructor for AIAG (CQI-14 Warranty Management, and Basic Warranty), a contributor and facilitator for MAPconnected, and does frequent warranty benchmarking within the industry. He is a speaker at many different warranty and industry conferences. Mike received his Bachelors of Business Administration from Southern Illinois University and his MBA from Eastern Michigan University.

Since launching his very successful warranty consulting company, he has conducted engagements with:
• Harley-Davidson
• Triumph Motorcycles
• Bombardier Recreational Products (BRP)
• Hyundai
• General Motors
• Navistar