Vehicle Service & Warranty Lifecycle Roundtable

About the Speaker

Senior Director Service Operations & Warranty
Audi of America

Robert Lecznar is the Sr. Director of Service Operations and Warranty for Audi of America, responsible for the many facets of the Service Operations business including Service Loyalty, Training, Collision and everything Warranty. Lecznar began his career with Audi in 2006 as a Warranty Auditor, accepting additional responsibility within the Warranty Group and the Audi After Sales team with each passing year. Now, as the Sr. Director of Service Operations and Warranty, he not only formulates the After Sales strategy for the company, but oversees the department’s many day-to-day functions.

Lecznar completed a two-year college degree in an auto-technology program and, after graduation from Ferris State University with a bachelor’s degree, joined General Motors as a Repair Manual Advisor.

After three years with GM, Lecznar accepted a position with Ford. As a Product Support Engineer he worked with dealers throughout the country to support repairs for current model vehicles and dealt with model-wide mechanical concerns. Due to his hands-on background, he was also given the task of writing technical bulletins. Five years later, Lecznar was invited to join the Audi of America team. Throughout his time at Audi the hands-on attitude has continued. Every challenge became an opportunity to learn; from Auditor to Cost Management to Claim Administration Manager. Lecznar also had the great opportunity to lead the Audi Customer Experience Center for three years. During his tenure at Audi, Lecznar has also continued his formal education, completing a Masters Degree with a concentration on Management. Married with two young children, Lecznar also likes to be hands-on around the house.

About the Session

Audi’s Partnership With Its Dealers

  • Reshaping and equipping dealer aftersales service departments for CASE
  • Collaborating to support tech recruitment
  • Driving profit and long-term retention with better ownership processes
  • Ensuring satisfied dealers through clear and consistent policies