Bring Your Group As Low As $1295/each: Vehicle Service & Warranty Lifecycle Summit (Oct 22-24)
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Samantha Hoyt

Upcoming Events

Minding The Gap: Reeducating And Reformatting ICE Customer Behaviors To BEV

  • The Tesla effect 
  • Educating EV owners 
  • Short term vs. long term impact 
  • Building the dealer relationship 

 

Bio

Samantha Hoyt retired from Ford in late 2022 and for her last five years she was Ford’s EV Marketing Launch Manager. She was responsible for the Mustang Mach-E, E-Transit and F-150 Marketing launches working cross-functionally with a team of passionate employees. She co-launched Ford’s first NA plug-in hybrids, the Ford Fusion and C-Max in 2012. With over 12 years of EV vehicle experience, she combines her love of performance vehicles with a passion for technology to bring all-electric vehicles to the forefront. Samantha started a consulting business in 2023, S. Hoyt Consulting, LLC., and is now a Customer Experience and EV trainer with Alteris, one of Ford’s longest-serving marketing and training partners.

Samantha is passionate about horses and horsepower.  She participates in equestrian sports with her horse and in performance vehicle drives around Michigan with her cars.  She holds a bachelor’s degree in economics from Wake Forest University.