Kia America
Senior Techline Communications Manager
As vehicle complexity, technician shortages, digital tools and AI reshape technical support, TAC organizations are rethinking how dealers access the right expertise at the right time. This panel explores the evolution toward a hybrid TAC model, including Ford’s journey from outsourced support to an in-house technical hotline, and examines four critical areas: the changing TAC model, today’s operational challenges, AI in technical assistance, and the operational wins that are shaping what comes next.
With more than 13 years at Kia Motors America, David brings extensive experience in technical assistance, dealer support, and automotive diagnostics. He currently serves as Senior Techline Communications Manager, leading technical support operations and helping Kia dealers address complex vehicle service and diagnostic challenges. Prior to this role, David spent more than four years as a Senior Techline Agent, building deep hands-on expertise in technical problem solving and dealer support.
His career is grounded in automotive technology, with formal training in Automotive Technology from De Anza College. His progression from Senior Techline Agent to Techline Manager provides a practical perspective on the evolution of technical assistance, from solving individual dealer issues to leading the teams and processes that support technicians across the network.
