John Gottschalk
Maximizing Customer Lifetime Value Using Feedback and Reputation Management
In automotive sales, the customer experience is your ultimate competitive advantage. Vehicle service, recalls, and warranty work aren’t to be ignored; they are critical opportunities to differentiate your dealership and provide the customer with an experience that builds trust and drives repeat visits. Max and John will discuss how they are working together to build an unbeatable reputation, one service interaction at a time.
Bio
From running his family’s Ford dealership to driving international and national growth strategies, John Gottschalk understands that trust is the engine of automotive success. He brings 25+ years of experience across retail, OEM, and automotive tech, with leadership roles at FordDirect, LotLinx, and most recently serving as the CRO for Overseas Military Sales Group. As Head of Automotive at Reputation, John leads strategy and helps OEMs and dealers amplify the customer voice to drive measurable impact through data, insights, and AI.