Reducing Friction in Service Scheduling: The Ford & STAR Appointment API Case Study
Explore the business need, how the two organizations worked together, and what they learned from developing a common approach to service appointment data.
Bio
Timothy Bares is a Business Analytics Specialist with Ford Motor Company, where he focuses on data, analytics and technology initiatives supporting the automotive service ecosystem. He brings more than 15 years of experience across automotive, financial services, ecommerce and business analytics, with previous roles at Federal-Mogul, RGIS, Ally Financial and Chrysler Financial.
At Ford, Bares has been involved in initiatives connecting data, technology and business processes, including the Service Appointment API project with STAR. His background includes analytics, financial reporting, ecommerce, dealer technology, process automation and cross-functional technology implementation.
Bares holds an MBA from Walsh College and a BBA in Industrial Marketing from Western Michigan University.