Wayne Mitchell

Navigating Recall Management in the Autonomous, Electrified Future

As the automotive industry accelerates towards autonomous, electrified, and connected vehicles, the increasing complexity brings new brand and reputational risks. However, effective recall management fundamentals remain unchanged. 

The panel will discuss key multi-channel strategies and practical implementation advice to help OEMs enhance process efficiency and recall execution. Wayne will share best practices for augmenting contact data and using digital, phone, and direct mail channels to achieve recall completion rates over 80%. 

Bio

Wayne Mitchell is the Global Director of Automotive Solutions for Sedgwick, where he leverages more than 25 years of automotive industry experience by developing the highest quality solutions and services to automotive industry.

Prior to joining Sedgwick, Wayne held a variety of roles for a global automotive diagnostic software and services company, accelerating through the ranks to become head of sales and operations. During this time, he delivered solutions to OEM’s, dealerships, automotive aftermarket companies, and the collision industry.

Wayne is licensed airframe and power plant technician, ASE certified automotive technician, a member of the Society of Automotive Analysts (SAA,) Society of Consumer Affair Professionals (SOCAP) and Specialty Equipment Manufacturers Association (SEMA) attended Regis University in Denver, Colorado and Vanderbilt’s Owen School of Management in Nashville, Tennessee.