Video: Reimagining Service Strategy: Spotlight on Chrystelle Lachance

What does it take to transform service operations into a true driver of customer loyalty and business growth? Few leaders are more qualified to answer that question than Chrystelle Lachance, who brings over 15 years of global experience in service and support operations.

At the upcoming 2025 Vehicle Service & Warranty Lifecycle Summit, Chrystelle will present:


“Transformational Impact: Reimagining CX, Operations & Service Strategy.”

Her session will explore how organizations can:

  • Apply tiered model approaches to scale customer support efficiently
  • Navigate vendor complexity without losing agility
  • Lead technical assistance transformations that improve outcomes
  • Elevate warranty support to deliver measurable business results

Chrystelle’s insights come from leading large-scale initiatives across North America, LATAM, EMEA, and APAC. In her most recent role as Director of Global Support at BRP, she was responsible for Technical Support, Warranty Operations, and BPOs managing more than 200,000 dealer and customer contacts annually. Under her leadership, her teams accelerated response times, embedded AI-powered and live support tools into scalable service models, and maintained an impressive NPS of 80 while rolling out lifecycle-value initiatives to strengthen customer retention.

📅 Don’t miss your chance to hear Chrystelle’s strategies live at the 2025 Vehicle Service & Warranty Lifecycle Summit, October 20–22, 2025, in Detroit.

🚨 Final Ticket Discounts Expire 9/26! 🚨
🔗 Register now to secure your spot.

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